About the Project

Grammar Group received a brief from Samsung:
“Create a spectrum of colour relating back to the quantum dot display, one of the main features of the TV.”

3D Deco received a brief from Grammar Group:
“Develop a launch piece using entertainment and strings of colour”.

3D Deco conceptualised:
Turn stretch into string.

The 3D string sculpture was revealed
at the launch of the Samsung SUHD TV on 19 May 2016.
Read below to see what the client had to say

“When thinking about this concept the first company we knew could deliver was 3D Décor.  We knew that they would understand our vision and deliver on our expectations.  Thank you so much to Alosha, Roger and the team from 3D décor for achieving what we wanted.  The final show was incredible. ” – Liza Sutherland, MD, Grammar Group